“CLEANLINESS IS HALF OF NOBILITY”: PROVERBS AS MEANS OF PERSUASION FOR CITIZEN’S AWARENESS. THE CITY OF ATHENS CLEANING PROGRAM EXAMPLE

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Georgios Tserpes

Resumen

The aim of this paper is to stress the use of proverbs as a process of communication strategy and means of persuasion in the context of the City of Athens cleaning program. The use of proverbs as an element of collective experience that makes them generally accepted in conjunction with their underlying message, makes them a promotional tool of this ini- tiative.

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Cómo citar
Tserpes, G. «“CLEANLINESS IS HALF OF NOBILITY”: PROVERBS AS MEANS OF PERSUASION FOR CITIZEN’S AWARENESS. THE CITY OF ATHENS CLEANING PROGRAM EXAMPLE». Proverbium, vol. 38, n.º 1, agosto de 2021, pp. 377-390, https://naklada.ffos.hr/casopisi/index.php/proverbium/article/view/26.