“CLEANLINESS IS HALF OF NOBILITY” PROVERBS AS MEANS OF PERSUASION FOR CITIZEN’S AWARENESS. THE CITY OF ATHENS CLEANING PROGRAM EXAMPLE
Article Sidebar
377-390
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Main Article Content
Аннотация
The aim of this paper is to stress the use of proverbs as a process of communication strategy and means of persuasion in the context of the City of Athens cleaning program. The use of proverbs as an element of collective experience that makes them generally accepted in conjunction with their underlying message, makes them a promotional tool of this initiative.
Article Details
Библиографические ссылки
Abrahams, Roger D. 1968. “A Rhetoric of Everyday Life: Traditional Conversational Genres”, Southern Folklore Quarterly 32: 44-59.
Arewa, Ojo, E. and Dundes, Alan. 1964. “Proverbs and the Ethnography of Speaking Folklore”, American Anthropologist 66, Issue 6, Part 2: 70-85.
Ben-Amos, Dan. 1971. “Toward a Definition of Folklore in Context”, Journal of American Folklore, Vol. 84, No. 331: 3-15.
Ben-Amos, Dan. 2014. “A Definition of Folklore: A Personal Narrative”, Estudis de Literatura Oral Popular 3: 9-28.
Blehr, Otto. 1973. “What is a Proverb?”, Fabula 14: 243-246.
Doulaveras, Aristeides. 2010. Modern Greek Proverbial Discourse, Ant. Stamoulis, Thessaloniki.
Huizinga, Johan. 1949. Homo Ludens. A Study of the Play-Element in Culture, Routledge and Kegan Paul.
Jason, Heda. 1971. “Proverbs in Society: The problem of meaning and function”, Proverbium Finnoise 17: 617-623.
Kouvelas, Alexis Dim. 2018. Proverbs and Proverbial Expressions of Hellenism. Collection – Registration – Interpretation, Volumes A and B, Thessaloniki.
Lau, Kimberly J., Tokofsky, Peter I., Winick, Stephen d. 2004. “What Goes Around Comes Around. The Circulation of Proverbs in Contemporary Life”, in Kimberly J. Lau, Peter I. Tokofsky, Stephen D. Winick (ed.), What Goes Around Comes Around. The Circulations of Proverbs in Contemporary Life. Essays in Honor of Wolfgang Mieder, Utah State University Press, Logan – Utah: 1-19.
Meraklis, Michael G. 2007. Artistic Folk Discourse, Kardamitsa, Athens.
Mieder, Wolfgang. 2004. Proverbs. A Handbook, Peter Lang Publishing, New York.