PROVERBS IN PRESENT-DAY MEDIA AN ANALYSIS OF TELEVISION FICTIONS AND INTERNET MEMES AND THEIR CONTRIBUTION TO THE SPREAD OF PROVERBS
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Abstract
The present paper explores two media of rather recent appearance, or at least recent popularization, in the public sphere and their im-portance and usefulness in the diffusion of proverbs, mostly from a cross-linguistic point of view. Thus, with English being the present-day lingua franca of not only academia, but also the entertainment industry, it con-tributes to the spread of different types of phrasemes that may eventually gain a considerable degree of acknowledgement among different linguistic communities, with the focus in this case being on proverbs. Television fictions and Internet memes are presented here as two rather efficient vehicles for the maintenance and transmission of proverbial knowledge among different languages, therefore proving that proverbs are of as cur-rent use as they have ever been.
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